Conference Aims and Scope
At the threshold of this century historical evidence seemed to sustain the thesis that social media and social networks progressed on a logarithmic scale. Several types of social media and social networks have made break-out techniques in the domain of political strategy and public affairs. However, following the Canadian philosopher George Grant’s thesis on how to reside critically inside the ‘technological dynamo’, we need both to enhance the utilization of digital social properties in political strategy in an inventive or in a novel method and, simultaneously, to demonstrate a critical approach to the new media technology nexus.
Nevertheless, the online media networking has changed in several respects the typology of political and social campaigns. As we have seen, social media and social networking properties were providing new forms and fora for the content and context of political strategy. More citizens than ever have broadband connections or equally important, they have interactive experience as recipients and producers of online political information. This framework of interaction determines a complex transformation stage resulting to the formation of a digital sociosphere that considerably affects the input and output of political strategy.
As social adoption of cumulative digital properties often soars upon operation or function of its superiority and verifiability in a variety of campaigns (electoral, political, social, cultural), scientists and strategists are obliged to make major or critical adjustments in marketing communication macro-environments to (a) accommodate a new type of intermediaries, and (b) to build the essential marketing differentiation in the process of strategic political planning.
In any case, to convert digital-intensive properties into political- intensive strategy, lots of excessive demands and indigenous needs must be explored; a process that requires a holistic understanding of both the potential risks as well as the returns of the infosphere and the pertinent synchronization and inseparable dimensions of the digital sociosphere that determine significantly the shaping and impact of a given political strategy.